Updated June 2026 — originally published May 2016
Your iPhone geotags every photo automatically. Your DSLR or mirrorless camera almost certainly does not. Sometimes your best photos and most precious memories lack geotags.
That gap — between smartphone shots that know where they were taken and camera shots that don’t — is the whole reason geotagging software exists.
If all your photos come from a phone, you probably don’t need this article. But if you shoot with a dedicated camera, or if you care whether your location data survives a switch from one app to another, read on.
Know where you took that photo
By adding geotags to your photos, you basically “pin” them to the places they were taken. Geotags create a permanent record of where a photo was taken.
They allow photo cataloging tools like Apple Photos and Adobe Lightroom to organize photos by location.
Geotags add to the “story” of a photo. A photo pinned to a map – at the exact spot where it was taken – has context. A series of tagged photos documents the path taken. There are several options to share your photos with their geoinformation. Google Photos and Flickr for example can show their location an map. With Google My Maps or Google Earth, you can display a series of photos pinned to their locations.

Find that photo
Years from now, you may not remember when you took the photo you are looking for. But you will remember roughly where you took it.
Sometimes, you need to find a good picture of a specific spot. For example, you want to illustrate a blog post on the Golden Gate Bridge. Over the past years, you’ve visited the site several times and took a lot of different pictures. In this case, searching by date will prove arduous. Consulting a map with all your images represented by pins is a lot more efficient.

Continue reading Why geotag photos? The case for Mac photographers




